This is the definition I got from dicionary.com for creativity.
1.the state or quality of being creative.
2.the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination: the need for creativity in modern industry; creativity in the performing arts.
3.the process by which one utilizes creative ability: Extensive reading stimulated his creativity.