Monday, September 7, 2009

Design Skills

What is 'design thinking'?
I liked the definition provided by Tim Brown, "Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity." Fast Company gave a thorough examination of design thinking and broke it down into steps 1. Define the problem 2.Create and consider many options. 3. Refine selected directions 4. Repeat 5. Execute chosen option.
From what I have read I got the impression that design thinking is just the term applied to what many and all artists do in their sketch books. They think about the problem and try to brainstorm as many possible solutions as they come up with until they discover one that seems to stand out as the best option. Then it is just taking the idea and tweeking(sp?) it until it becomes a working product.

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